Steak Gordita Baja

Steak Gordita Baja 

Taco Bell is an American chain of fast-food restaurants based in Irvine, California. A subsidiary of Yum! Brands, Inc., they serve a variety of Tex-Mex cuisine foods including tacos, burritos, quesadillas, nachos, other specialty items, and a variety of "Value Menu" items. Taco Bell serves more than 2 billion customers each year in more than 5,800 restaurants in the U.S., more than 80 percent of which are owned and operated by independent franchisees. 

Steak Gordita Baja

Steak Gordita Baja

Steak Gordita Baja

Steak Gordita Baja

Steak Gordita Baja

Steak Gordita Baja

Steak Gordita Baja 

Steak Gordita Baja

Steak Gordita Baja

Steak Gordita Baja

Steak Gordita Baja

Steak Gordita Baja

Steak Gordita Baja

Steak Gordita Baja

Steak Gordita Baja

Steak Gordita Baja

Steak Gordita Baja 

Steak Gordita Baja

Steak Gordita Baja

A large advertising push by Taco Bell was begun in late February 2011 in response to a consumer protection lawsuit filed against the company by an Alabama law firm. The promotion sought to counter allegations that the company falsely advertised the ratio of ingredients of its beef filling for its tacos. The spots featured employees and franchisees stating that the filling has always been a mixture of 88% beef and various spices and binders and nothing else. The ad followed several full page print ads in the New York Times and other newspapers that featured the headline "Thank you for suing us." Additionally, the chain added a new social campaign using Twitter and Facebook. The company invested heavily in the campaign, spending more than $3 million (USD) putting out its message - about 20 percent more than the company usually spends on an advertising program

Steak Gordita Baja

Steak Gordita Baja

Steak Gordita Baja

Steak Gordita Baja

Steak Gordita Baja

Steak Gordita Baja

Steak Gordita Baja

Steak Gordita Baja

Steak Gordita Baja

Steak Gordita Baja

Steak Gordita Baja

Steak Gordita Baja

Steak Gordita Baja

Steak Gordita Baja

Steak Gordita Baja

Steak Gordita Baja

Steak Gordita Baja